( architecture )
A brand that brings life to visualizations.
©
form. Nature. Story.
About the brand
Vivid Vision is a studio for architectural visualisation that collaborates with the largest European architectural offices and developers. The brand is regularly awarded at international competitions for its projects (over 75 awards). Vivid Vision is a team composed of architects and visual artists working at the intersection of two worlds: the design and the humanistic. Their approach to visualisation is not only a presentation of form — it is also a story in which nature, light, and people play key roles.
Bandign goals
The goal of Vivid Vision’s rebranding was to create a brand that fully reflects its core principles—the fusion of architectural visualization with a human-centered approach to space, storytelling, and emotion. The new branding was meant to serve not only as an aesthetic differentiator but, above all, as a strategic tool for building a new website—designed to showcase projects strikingly and communicate clearly the studio’s services and values. An important objective was also to expand Vivid Vision’s image as a studio that, beyond architectural visualizations, offers animation and real-estate marketing support.
Credits and scope of work
Strategia brandingowa jako fundament www
At the strategy stage, we deepened our understanding of the brand through workshops, competitor analysis, and jointly crafting its positioning: Vivid Vision as the partner that “brings life to visualization.”
The brand identity combines contrasting elements—typography, color palette, and form—to reference the fusion of two worlds (architectural and humanistic). The interplay of pixels evoking rendered images with hand-drawn lettering and sketch-style accents positions Vivid Vision both as architectural-visualization specialists and as storytellers who place the human experience at the heart of every visualization and animation.
The slogan “Form. Nature. Story.” encapsulates this philosophy:
Form represents the precision of architecture,
Nature serves as the contextual backdrop,
Story brings the living essence to each visualization.
The new website and communication architecture convey not only our services but also our process philosophy, rapid turnaround, and the trust Vivid Vision has earned over years of working with international clients.
