( finance )
prop trading platform that sets new standards
©
expand yout investment horizons
About the brand
Funded Global is a brand created by traders for traders, offering a proprietary trading platform. Its mission is not only financial support but also to build a community based on trust, knowledge, and mutual development.
Bandign goals
The branding of Funded Global was conceived as a response to the lack of transparency in the prop-trading industry—so from the very beginning, the goal was to build a brand that offers clear, fair terms where competitors too often fall short. Branding was also intended to serve as a tool for introducing the prop-trading model to markets where it had previously been unknown or inaccessible. The brand identity was crafted to avoid both the unstable look typical of startups and the outdated aesthetics of legacy platforms; the aim was to create the image of a trustworthy partner.
Credits and scope of work
Branding strategy
Funded Global’s branding strategy is built on merging a cohesive visual system with a clearly defined positioning of the brand as a transparent, professional, and educational partner in the world of prop trading—one that supports both novice and seasoned traders.
The brand’s graphic system was designed as a scalable, flexible structure based on dynamic, three-dimensional forms—coins derived from the logo. Their shape symbolizes growth, global reach, and constant movement—values embedded in the brand’s DNA. The motif of transparency, visible for instance in the “background blur” effect, subtly accentuates content and adds depth to the designs.
In its communications, the branding is underpinned by the slogan “Expand Your Investment Horizons,” which reflects the brand’s strategic positioning as a partner opening new opportunities—especially in markets where prop trading is just emerging. The brand uses clear, straightforward language, supports education, and encourages informed investing, thereby fostering a global community of traders.
112 app views + 177 components.
Funded Global’s website and app were designed as a fully integrated, scalable ecosystem aligned with our branding principles, built to meet the real needs of both novice and experienced traders: clear terms, brand-value communication, and a seamless purchase process. The project yielded 177 unique interface components and 112 application views.
In designing the app, we prioritized transparency and user comfort—even during intensive data analysis. Every solution was future-proofed: thanks to its modular structure, the interface can be expanded and scaled to new markets, languages, and user segments.
