( Sprzęt Rechabilitacyjny )
Rebranding a brand whose DNA is rooted in helpfulness.
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We help through technology
About the brand
The Technomex brand has been specializing in the diagnosis and creation of rehabilitation equipment for 30 years. Experience and development have made it a market leader, collaborating with brands such as PZPN, AMP Football and the Military University of Technology.
The brand is also actively developing its own rehabilitation centre. Located in Gliwice, the facility utilizes exoskeletons and virtual reality, making it one of the most modern in Poland.
Credits and scope of work
The strategy contained in the sign
The logo ring has become the foundation for building the entire visual strategy; it is not only a symbol that identifies the brand and refers to the previous version of the logo but also defines how its other elements are constructed. It allows for the communication of support to be emphasized and gives a technological character to the brand.
The minimalist form of identification materials directly translates to a modern image and is easier to perceive for a wider target group. The brand's recipients are not only rehabilitation centers or hospitals but also individuals seeking help.
Ikony kategorii
The design of the icons directly refers to the idea embedded in the logo, which is why elements of movement and "intertwining" are visible in each of the icons. The varied colour scheme is intended to help the recipient find a specific category.
