( Automation )
AUTOMATION AND ROBOTICS SOLUTIONS FOR GLOBAL AUTOMOTIVE BRANDS.
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WE DEFINE AUTOMATION
About the brand
Hyperset is a company that specializes in the design, optimization, and visualization of automation and robotics systems for the world's largest car manufacturers, such as Tesla and Volkswagen. They provide comprehensive solutions, including the design of electrical and pneumatic diagrams, electrical cabinets, and PLC programming and robotics. They also offer assembly services, 3D measurements, and industrial printing.
Hyperset has already completed a total of 80 projects worldwide. Currently, they are one of the contractors for the Tesla factory in Germany.
Credits and scope of work
Scalable system
The basis for building the entire visual system was the form of a signet with a logo. Thanks to various variants and interpretations of the shape and movement animations, the system is more dynamic and responsive. It can successfully adapt to different media and situations while maintaining consistency.
We based the logo on a simple motif used in the industry - that is, a gear icon, but we interpreted it in a completely different way. We wanted the idea of the sign to resonate in motion, which is why animations throughout the branding are a key element.
Service = product
Presenting the brand's services in the form of a product (in this case, we created a three-dimensional model of the logo signet, from which subsequent models associated with the services emerge) allows the recipient to decode more quickly and easily in which areas the brand operates.
Microinteractions and on-page interactions aim to enhance the immersion between the brand and the audience.
