( e-commerce marketing )
Effective marketing for e-commerce in one place
©
Paths may differ, but the goal is the same
About the brand
The Adtrip brand (formerly Real Target) specializes in the key areas that drive online-store revenues, including social-media campaigns and email marketing. In the digital age, Adtrip understands that content is king—so it focuses on delivering authentic material while staying vigilant to changing trends. Distinguished by its out-of-the-box thinking, Adtrip offers modern solutions tailored to the unique needs of the e-commerce industry.
Our task was to orchestrate a complete rebrand of Real Target: to give the brand a unique character, develop a full strategy and communication plan that would unify it across every medium, and introduce it into a new world.
Credits and scope of work
Marketing is a journey
The digital e-commerce landscape can be convoluted and hard to navigate, which is why we created a brand to serve as a signpost—a guide that leads you to your destination.
The new branding embraces contrast by uniting two distinct worlds: the digital realm and the world of travel. The fusion of a topographic-map motif with a pixel (which also takes the form of a location pin) is not only a visual expression of our concept but, above all, the foundation for building a complete, scalable system.
This is rounded out by verbal communication drawn from the Explorer and Sage archetypes. Together, they lend our messaging greater depth and perfectly complement the brand’s visual identity.
Through animation, the logo becomes a dynamic interpretation of a digital journey.
By the way - the goal is conversion
The website is the space where your branding comes to life, engages the audience, and builds the company’s authenticity.
The developed site structure, functional wireframes, and UI design helped to better organize the content layout, streamline the user experience, and ultimately boost conversions.
► We based the implementation on Webflow, which facilitated faster development work and streamlined the entire process of content updates and expansion.
